Bruce Prins is a seasoned leadership development strategist, modern applied psychologist, hospitality expert, and learning designer with over 30 years of experience. He has held executive roles such as Managing Director of MP Hotels and COO at Cedarcrest Hospitals. Currently a hospitality specialist and faculty lecturer, Bruce leads training and coaching content development across Africa. An award-winning author and certified education practitioner, he champions service excellence and workplace transformation. Recognized for his work in digital learning and AI-assisted training design, Bruce is dedicated to unlocking human potential through bespoke learning interventions, building purpose-driven talent pipelines, and nurturing future-ready leaders in complex environments.